Success story – Reus Town Hall

Reus, capital of Baix Camp, is a city of more than 100,000 inhabitants and has traditionally stood out for having the main shopping streets in the province. Traditionally, its center has attracted people from areas as far away as Navarra or Aragón.

The changes in commercial trends as a result of Covid-19 and E-Commerce, as well as the opening of a shopping center on the outskirts of the city, force the managers of this space to get to know their client in greater depth in order to compete in equality of conditions.

Reus City Council trusts DatActionS for:

Knowing the foreign public given its high relevance for being located a few kilometers from such important vacation centers as Salou or Cambrils. This knowledge allows them to adapt the services offered to foreigners and even modify transport routes.

Understand the impact of the events that take place in the city and have great potential for attraction, such as Les Roses de Reus, les Tronades de Sant Pere or la Botiga al Carrer. Knowing this impact allows them to modify promotional acts and even deprogram those events that do not have the desired output.

Monitor the profiles and origins of your audience, being able to anticipate changes in their trends through DatActions' predictive models and carrying out the appropriate promotional actions to reverse or reinforce the trends observed._cc781905 -5cde-3194-bb3b-136bad5cf58d_

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