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Case of success -
Markets of Barcelona (Mercat del Ninot)

Regarding the digitization of the markets of the Municipal Markets of Barcelona (MMBB), we have designed and developed a system that allows obtaining information about the users who visit the "Mercat del Ninot" in Barcelona. To achieve this purpose, it has been decided to use a Wi-Fi location system and cameras that allow knowing the trajectories of users, at what times and for how long they are in the market.  A In order to digitize the markets of the Municipal Markets of Barcelona (MMBB), we have designed and developed a system that allows obtaining information about the users who visit the "Mercat del Ninot" in Barcelona. To achieve this purpose, it has been decided to use a Wi-Fi location system and cameras that allow knowing the trajectories of users, at what times and for how long they are in the market.

 

As a result of this analysis, a complete dashboard has been prepared that includes information about the client:

  • Hot areas and cold areas of the market.

  • At what time the influx peaks occur.

  • Analysis of customer traffic between the days of the week and the weeks of the year.

  • Which are the busiest entrances, where there is more predisposition to a saturation of the area.

  • Study on the effect of an anchor supermarket for the market, analyzing the division of the public between both, as well as the effect of closing the supermarket.

  • Measure customer loyalty, analyzing the frequency with which they come and the number of unique vs. recurring visitors.

  • Analysis of the effect of market congestion using models that allow us to know if there is a "flight" effect when the market is saturated and there are queues.

We have been able to validate our ability to use WiFi technology to know the influx of the market in real time with an accuracy of 98% compared to people-counting cameras, this technology being much cheaper and easily installable.

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